| Title : |
The Road to Luxury: The evolution, Markets, and Strategies of luxury brand Management |
| Material Type: |
printed text |
| Authors: |
Ashok Som, Author ; Christain Blanckaert, Author |
| Publisher: |
Wiley |
| Publication Date: |
2015 |
| Pagination: |
450p. |
| ISBN (or other code): |
978-81-265-5433-1 |
| Languages : |
English (eng) |
| Descriptors: |
Management
|
| Keywords: |
Management, Marketing |
| Class number: |
658 |
The Road to Luxury: The evolution, Markets, and Strategies of luxury brand Management [printed text] / Ashok Som, Author ; Christain Blanckaert, Author . - Wiley, 2015 . - 450p. ISBN : 978-81-265-5433-1 Languages : English ( eng) |  |
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